URGENT: Blood Type O-negative Needed

Usually, I would just ignore these type of messages and think it's some spam or hoax but I just don't know why somehow I feel that this is genuine. I received this from a friend through SMS a few minutes back. Please try to spread the word around. Thanks.

A four year old child by the name of Yau Jia Xin urgently needs O-negative blood at Lam Wah Ee Hospital. If you would like to help or require more information, please contact +6012-4275813 or +6012-4930031.

Please remember that a person with type O-negative blood can safely donate to a person with any ABO blood type and is called a 'universal donor'. However an O-negative person can only receive blood from another O-negative person and there's only about 7% in the world who are O-negative.

UPDATE: The child's safe. Read this for further details.